The Head of the Hooch is the Southeast's premier head race and one of the country's largest fall regattas, and there's a reason it's called "The Last of the Great Fall Regattas." Every year, youth, collegiate, and masters rowers fill more than 8,700 seats representing over 180 organizations, drawing thousands of athletes and spectators from across the country to Ross's Landing on the Chattanooga riverfront.
Sponsorship puts your brand in front of a captive, engaged audience, more than 20,000 people on venue, while generating meaningful economic impact for the Chattanooga community. It's a rare opportunity to reach devoted, driven athletes and their networks, all gathered in one place for a full weekend of competition.
Logo on Website by Rank Order: Regatta website is accessed by more than 180 clubs across the country for registration, rules of racing, and event updates. In addition, more than 500 volunteers sign up through the website.
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Head of the Hooch Flyer Site Map: 500+ site map flyers are handed out to competitors and spectators on the venue.
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Banners Displayed Around Venue: Banners are located at the 3 entrances and 2 key intersections of the venue.
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Banners displayed on pier at Ross's Landing: The Pier is visible from the Grand Stands and Team Tent Lawn where thousands of spectators and competitors watch the finish line.
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Co-branding with Head of the Hooch logo:Title, Presenting Your logo (Title) or company name (Presenting) will appear with the Head of the Hooch logo on the regatta's website, venue banners, print media, and social media.
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Co-branding in RowingNews Magazine: RowingNews magazine is a printed publication that is delivered to thousands of rowers nationwide. Three advertisements for the regatta are run every year.
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Trophies & Awards
Benefit
Title
Presenting
Platinum
Gold
Silver
Bronze
Displayed at awards tent: More than 180 teams come to the Awards Pavilion to pick up gold, silver, and bronze medals as well as trophies for sponsored events and team points winners.
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Individual event trophy: Your logo will appear on 1 of 18 trophies for sponsored individual events.
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Championship event trophy : Your logo will be on 1 of 4 championship event trophies that are awarded to the winners of the regatta's fastest and most competitive events.
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Co-branding on team points trophies:One team in each age category — youth, women's collegiate, men's collegiate, and masters (21+) — wins a team points trophy for the best performance across all entries.
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Apparel
Benefit
Title
Presenting
Platinum
Gold
Silver
Bronze
Co-branding on volunteer apparel :The regatta is brought to life by more than 500 volunteers who wear branded apparel across the venue for the full duration of the event and will be visible to competitors, spectators, and in the local community at restaurants and hotels.
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Co-branding on annual event apparel:Thousands of annual event shirts, sweaters, and other apparel are sold each year. Your logo (Title) or company name (Presenting) will appear alongside the Head of the Hooch logo on the annual regatta shirt with the year of the event.
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Social Media
Benefit
Title
Presenting
Platinum
Gold
Silver
Bronze
Branded text post:Brand your own message with text across Instagram, Twitter, and Facebook.
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Branded video post: Brand your own story or video on Instagram and Facebook.
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Logo displayed on rotation during livestream: More than 20,000 viewers over regatta weekend watch the livestream for an average of 19 mins providing ample time to see your brand.
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Logo-only post: Your logo will be included in a post thanking our sponsors on Instagram, Twitter, and Facebook.
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Co-branding on photo backgrounds: Your co-branded logo (Title) or company name (Presenting) will be used on a photo backdrop that is hung in the Awards Pavilion tent for competitors to use in their social media posts.
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Sponsor Levels
Level
Investment
Register By Date
Title
Multi-Year Agreement
April 1
Presenting
Multi-Year Agreement
July 1
Platinum
$25,000
August 1
Gold
$10,000
August 1
Silver
$5,000
August 1
Bronze
$3,000
October 1
Register by the specified deadline to receive ALL Sponsor Benefits. Sponsor Benefits may be limited for registrations after the specified date. Contact sponsor@headofthehooch.org for more information.