Become a Vendor
Vendor Alley at the Head of the Hooch is strategically located at the main entryway between downtown Chattanooga hotels and the venue putting your business in front of 6,200+ athletes and 20,000+ spectators over two days of racing.
We welcome a variety of vendors, including rowing merchandise, rowing equipment, and food and beverage. Two dedicated vendor areas keep foot traffic focused:
- Merchandise Vendor Mall: Chestnut Street, the main entry from downtown onto the venue
- Rowing Equipment Vendor Mall: Riverfront Parkway, near trailer parking
Our vendors are an integral part of the southern hospitality the Hooch is known for. All vendors must agree to the Head of the Hooch Vendor Terms and Conditions and abide by site access policies. Download full terms and conditions.
Questions? Contact vendors@headofthehooch.org .
Vendor Tent Options
2025 Vendor Mall registration opens August 1, 2025.
| A | B | C | D | |
|---|---|---|---|---|
| Price | $675 | $1075 | $1500 | $2000 |
| Size | 10'x10' | $10'x20' | 20'x20' | 20'x30' |
| Tables | 2 | 3 | 4 | 5 |
| Chairs | 2 | 2 | 2 | 2 |
Vendor Tent Extras
- $5 / Chair
- $15 / Table
- $175 / Electrical (flat fee, 0–2 outlets, 0–10 amps)
2025 Vendor Mall
Approach Clothing · Big Green T's · Boathouse Connect · Burnham Slings · Concept2* · Connect-a-Dock* · Croker USA · USRowing Market Place · Fluidesign · Vespoli* · Hudson Boat Works* · JL Racing · Para Rowing · RegattaPrint* · Nielsen-Kellerman · Scenic City Rowing · Rubini Jewelers · Southbay Rowing/Lacrosse · Sports Graphics · Strokeside Design Rowing Jewelry · WinTech/King Racing* · Tennessee Valley Authority* · The Rowing Repair Center* · N&D Sports (RegattaWear.com) · Marshall County Tourism and Sports* · Triumph Physical Therapy and Performance · HereNow / Rowing Mavens
*Indicates sponsorship